• Social Media Officer

    Job Locations UK-London
    Posted Date 3 weeks ago(26/06/2018 09:42)
    Job ID
    2018-1208
    Category
    Marketing and Public Engagement
    Closing Date
    18/07/2018
    Position Type
    Permanent Full-Time
    Salary Max
    GBP £34,884.00/Yearly
    Pay Band
    D
  • Job Scope

    The Royal Society is the national Academy of science in the UK and our aim is to recognise, promote, and support excellence in science, and to encourage the development and use of science for the benefit of humanity. The Society has played a part in some of the most fundamental, significant, and life-changing discoveries in scientific history and Royal Society scientists continue to make outstanding contributions to science in many research areas.

     

    The Social Media Officer is responsible for managing our social media channels and activities. This is a fantastic opportunity to join the Royal Society in a high profile, creative position. You will be the front line contact for social media across the Society and will be embedding best practice social media principles across the organisation.

     

    With proven success in running social media accounts for high profile organisations, you will have experience of delivering successful, co-ordinated social media campaigns and highly engaging content strategies. An excellent communicator and with an ability to work with a variety of people across organisations, you will be creatively minded and ready to explore evolving opportunities within the digital landscape. Some after hours working may be required from time to time.

     

    Job scope

    • Take responsibility for maintaining and growing the Society’s engagement and presence on Twitter, Facebook, LinkedIn and other social media platforms
    • Develop and implement the organisation’s social media strategy, campaigns and procedures
    • Work across the organisation to support key projects with excellent content produced for sharing on social media in line with agreed messaging
    • Ensure that communications on social media fit with the organisation’s brand and communications objectives
    • Provide guidance and support for staff and stakeholders on best practice for social media campaigns and messaging
    • Play an active role in the digital team to build joined up thinking and approaches for our digital channel opportunities

     

     

    To apply, please submit a detailed covering letter (no more than one page) and CV (no more than two pages). The covering letter and CV should clearly outline the following:

    • Why you would like to work for the Royal Society?
    • Why this role specifically appeals to you?
    • How your background and skills are suited to this role?

    Applications that do not follow this guidance will not be progressed.

     

    Interview date: Thursday 26 July 2018

     

     

     

    Reports to: Digital Marketing Manager

    Line manages: None

    Location: London

    Hours: Full-time

    Salary: Band D, Competitive salary and benefits

    Responsibilities

     

    • Create and implement social media campaigns for target audiences that will enhance Royal Society activities and show growth for our channel engagement
    • Communicate with audiences and customers through corporate social media accounts
    • Ensure adherence to the organisation’s brand guidelines and consistency of messaging on social media
    • Social media monitoring and reporting of campaign effectiveness
    • Liaise with staff in order to respond to enquiries made through social media
    • Set and uphold standards relating to social media use and ensure that procedures are followed
    • Train and support internal and external stakeholders to better understand best practice and value of social media
    • Implement the organisation’s social media strategy
    • Embed the use of social media in new projects and processes and be a proactive ‘go-to’ person for social media communication questions
    • Report on meaningful social media metrics for selected campaigns
    • Perform other duties relating to digital media as required
    • Keep up-to-date with and share current best practice in social media

     

     

    Key Knowledge and Skills Required

     

    Experience required
    • Managing corporate social media accounts for high-profile organisations with a proven track record of delivering growth in user engagement and audience reach
    • Running successful campaign management
    • Working with a range of social media platforms, technologies and systems
    • Communicating with a variety of audiences with tailored content
    • Influencing stakeholders
    • Proof-reading and editing copy
    • Training and supporting others
    • Working closely with press and communications teams

     

    Skills required
    • Operating effective social media accounts across a range of platforms
    • Developing and producing successful digital content for social media
    • Implementing social media advertising and analytics
    • Representing a high profile brand online
    • Measuring and reporting of digital metrics
    • Facilitating online communities
    • Image sourcing and editing
    • Responding to negative comments and crisis management in a professional manner

     

    Personal attributes required
    • Fast learner
    • High level of tact and appreciation of sensitivities
    • Passion for digital media and creative approach
    • Self-motivated, with a can-do attitude
    • Determined and persuasive
    • High level of accuracy and attention to detail
    • Collaborative, supportive of others and a good team worker
    • Entrepreneurial spirit and desire to innovate
    • Interest in science and the Society

     

    Some after hours working may be required from time to time.

     

     

     

     

    Competencies

     

    Self-management

    ·       Works unsupervised and can motivate self

    ·       Produces results under pressure

    ·       Can manage in stressful situations

    ·       Pushes for the best results

    ·       Pursues and encourages feedback that may reveal an error in judgment and then makes appropriate adjustments

    ·       Recognises own personal biases or limitations, and uses this understanding to improve decisions and plans for action

    ·       Seeks out mentors and other development resources to gain additional self-awareness and personal development

    ·       Reflects on negative situations with maturity and seeks to understand own contribution to the situation

    ·       Holds things together and acts as a settling influence

     

    Working with others

    ·       Contributes ideas and identifies opportunities to work with others both within the team and across the organisation

    ·       Willing to provide feedback to sectional colleagues when requested

    ·       Produces succinct presentations and papers for senior colleagues

    ·       Understands when to seek senior advice on potentially delicate negotiations

    ·       Reaches a variety of audiences using an appropriate mix of communication methods and tailored messages to appeal to their unique needs

    ·       Speaks from the heart to compel action and creates an emotional appeal for organisational priorities

    ·       Creates an environment of transparency while respecting confidentiality requirements

    ·       Builds consensus for delivering team goals. Frequently interacts with peers, on cross-functional matters.

    Resource management

    ·       Makes the best of internal/external resources and coordinates well with external partners to best meet the needs of the Society

    ·       Builds contingency into projects taking into account possible outside factors

    ·       Sets and monitors performance against quality and results orientated targets.

    ·       Focuses on both short and long-term goals

    ·       Creates novel solutions to problems

    ·       Creates a detailed design or plan to implement a new solution or approach

    ·       Evaluates new technology as potential solutions to existing issues.

    ·       Adjusts course as new information comes to light

    ·       Executes quickly and decisively in a time-sensitive situation

    ·       Takes accountability to persist until opportunity is realised or problem solved

     

    Critical thinking

    ·       Determines and clarifies the exact requirements of any situation

    ·       Checks information for accuracy and raises concerns if information is inaccurate

    ·       Extracts the key points succinctly, clearly and accurately

    ·       Puts forward suggestions for improvement concerning current processes or systems

    ·       Tries different ways of doing things to get the best results

    ·       Compares and evaluates the strengths and weaknesses of a variety of options

    ·       Formulates an opinion by considering opposing views and suggestions

    ·       Runs trials and models or applies statistical analysis and stress testing to confirm or disconfirm proposal

     

    Adaptability

    ·        Overcomes obstacles and is not deterred by setbacks; checks assumptions and first principles and works out alternative approaches

    ·        Reacts proactively to new challenges and works in a flexible manner to produce solutions

    ·        Provides feedback and participates in discussions surrounding new ideas approaches or projects

    ·       Maintains focus and continues to deliver when things are ‘up in the air’

    ·       Adjusts to act differently depending on the situation

    ·       Takes steps to understand basic risk management and importance of identifying and maintaining controls

     

    ·        Helps others to understand and cope with ambiguous situations

     

    Managing people and relationships

    ·       Delegates effectively, setting clear expectations and authority

    ·       Monitors results and feedbacks to team on a regular basis

    ·       Recognises others’ contributions and acknowledges their limits

    ·       Helps others to identify ways to improve their performance

    ·       Prioritises supervisory responsibilities and carries them out in a timely fashion

    ·       Understands and can identify client/stakeholder/staff needs and looks for opportunities to improve their experiences

    ·       Demonstrates trust in others’ ability to accomplish tasks at acceptable levels of performance

    ·       Provides current, direct, complete and actionable positive and constructive feedback

    ·       Has a mind-set of sharing own and others’ expertise

    ·       Creates an environment of transparency while respecting confidentiality requirements

    ·       Focuses on surfacing underlying customer issues/concerns and identifying root causes

    ·       Increases exposure to and personal relationships with customers

    ·       Expresses positive views of the customer

     

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