• Digital Marketing Content Officer

    Job Locations UK-London
    Posted Date 4 weeks ago(19/07/2018 17:04)
    Job ID
    2018-1227
    Category
    Marketing and Public Engagement
    Position Type
    Permanent Full-Time
    Salary Max
    GBP £34,884.00/Yearly
    Pay Band
    D
  • Job Scope

    The Royal Society is the national Academy of science in the UK and our aim is to recognise, promote, and support excellence in science, and to encourage the development and use of science for the benefit of humanity.

     

    The Society has played a part in some of the most fundamental, significant, and life-changing discoveries in scientific history and Royal Society scientists continue to make outstanding contributions to science in many research areas. This is a fantastic opportunity to join the Royal Society in a high profile, creative position. You will manage and support digital content production, especially video, for the Royal Society to bring important scientific news, topics and campaigns to life for defined audiences.

     

    The Digital Marketing Content Officer will help manage and support digital content production, especially video, for the Royal Society to bring important scientific information and campaigns to life for defined audiences. The successful candidate will be responsible for working collaboratively across the Society and with partner institutions to provide guidance and support for managing a production pipeline of new digital content to support key project initiatives with relevant teams or external agencies, as well as using video production software (such as Adobe Premiere and online video platform Wochit) to identify opportunities and produce their own timely content for distribution on the Society’s social media channels (in collaboration with the Social Media Officer). The range of content will be digital/online-focused and could cover a range of output types as deemed appropriate for the message, objectives and audience: e.g. video / infographics / interactives. The successful candidate will be familiar with end-to-end creative production and working with external partners to deliver work on time and budget. Performance benchmarks and objectives should be set to determine impact and future project work. The Digital Marketing Content Officer will also be responsible for looking at and implementing ways to expand the organisation’s profile on YouTube through channel best practice, rolling out a content strategy for our videos and filmed events (with the Public Engagement team) and using analytics to spot areas for development.

     

    To apply, please submit a detailed covering letter (no more than one page) and CV (no more than two pages).

     

    The covering letter and CV should clearly outline the following:

    • Why you would like to work for the Royal Society?
    • Why this role specifically appeals to you?
    • How your background and skills are suited to this role?

     Applications that do not follow this guidance will not be progressed.

     

    Closing date for applications: Friday 17 August 2018

     

    Interview date: Tuesday 28 August 2018

     

    Pay Band: D

     

    Salary: £34,884

     

    Responsibilities

    Work with internal teams, partner institutions and external agencies to proactively drive high quality digital content production to support Society content projects, and manage the relevant ongoing relationships with project stakeholders to deliver successful, measureable campaigns

    • Develop briefs, deliver and produce new content for the Royal Society’s output with internal teams, partner institutions and external agencies
    • Identify opportunities with partner institutions for the Society to initiate and/or contribute to ongoing collaborative projects that meet the Society’s aims
    • Support the Society’s YouTube channel and help drive and implement strategies and improvements to content, strategy and user engagement metrics
    • Monitor, evaluate and report on the performance of the Society’s digital media content and use/set KPIs to benchmark performance and guide future content production

     

    Key Knowledge and Skills Required

    Demonstrable experience required

    • Creative digital content conception and creation (video/web/interactives) with successful outcomes for a variety of audiences
    • Writing project briefs with defined objectives, target audience and strategies
    • Proof-reading and editing written copy
    • Working with external partners and agencies to deliver projects on time and budget
    • Strong communication skills
    • Providing a customer service role
    • Evaluation of campaigns

    Knowledge required

    Best practice in:

    • Representing a high profile brand online
    • Producing engaging digital content for a target audience
    • Video editing and production (knowledge of video editing software (e.g. Final Cut / Premiere) a bonus)

     An understanding of the following is desirable:

    • Metrics / data analysis
    • Project management
    • scientific principles, scientific research and scientific publishing
    • the role of learned societies and membership bodies
    • public engagement with science
    • working with non-profits

     Skills required

    • Managing project plans
    • Writing, proof-reading and editing online copy
    • Ability to review large volumes of information and pull-out the essentials
    • Briefing and managing internal/external agencies and resources
    • Providing good customer service

     Personal attributes required

    • Fast learner
    • Self-motivated, with a can-do attitude
    • High level of accuracy and attention to detail
    • Collaborative, supportive of others and a good team workerPassion for digital media and a creative attitude

     

     

    Competencies

    The competency levels for a pay Band D role are described below.

     

    Self-management

    • Works unsupervised and can motivate self
    • Produces results under pressure
    • Can manage in stressful situations
    • Pushes for the best results
    • Pursues and encourages feedback that may reveal an error in judgment and then makes appropriate adjustments
    • Recognises own personal biases or limitations, and uses this understanding to improve decisions and plans for action
    • Seeks out mentors and other development resources to gain additional self-awareness and personal development
    • Reflects on negative situations with maturity and seeks to understand own contribution to the situation
    • Holds things together and acts as a settling influence

     Working with others

    • Contributes ideas and identifies opportunities to work with others both within the team and across the organisation
    • Willing to provide feedback to sectional colleagues when requested
    • Produces succinct presentations and papers for senior colleagues
    • Understands when to seek senior advice on potentially delicate negotiations
    • Reaches a variety of audiences using an appropriate mix of communication methods and tailored messages to appeal to their unique needs
    • Speaks from the heart to compel action and creates an emotional appeal for organisational priorities
    • Creates an environment of transparency while respecting confidentiality requirements
    • Builds consensus for delivering team goals. Frequently interacts with peers, on cross-functional matters.

     Resource management

    • Makes the best of internal/external resources and coordinates well with external partners to best meet the needs of the Society
    • Builds contingency into projects taking into account possible outside factors
    • Sets and monitors performance against quality and results orientated targets.
    • Focuses on both short and long-term goals
    • Creates novel solutions to problems
    • Creates a detailed design or plan to implement a new solution or approach
    • Evaluates new technology as potential solutions to existing issues.
    • Adjusts course as new information comes to light
    • Executes quickly and decisively in a time-sensitive situation
    • Takes accountability to persist until opportunity is realised or problem solved

    Critical thinking

    • Determines and clarifies the exact requirements of any situation
    • Checks information for accuracy and raises concerns if information is inaccurate
    • Extracts the key points succinctly, clearly and accurately
    • Puts forward suggestions for improvement concerning current processes or systems
    • Tries different ways of doing things to get the best results
    • Compares and evaluates the strengths and weaknesses of a variety of options 
    • Formulates an opinion by considering opposing views and suggestions
    • Runs trials and models or applies statistical analysis and stress testing to confirm or disconfirm proposal

    Adaptability

    • Overcomes obstacles and is not deterred by setbacks; checks assumptions and first principles and works out alternative approaches
    • Reacts proactively to new challenges and works in a flexible manner to produce solutions
    • Provides feedback and participates in discussions surrounding new ideas approaches or projects
    • Maintains focus and continues to deliver when things are ‘up in the air’
    • Adjusts to act differently depending on the situation
    • Takes steps to understand basic risk management and importance of identifying and maintaining controls
    • Helps others to understand and cope with ambiguous situations

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